The eBay Live x Up & Running Grants program is offering $10,000 grants to help small business sellers grow through live commerce on eBay Live. This initiative is designed for entrepreneurs who want to scale their online selling business using real-time, interactive selling formats.
Applications are open to all eligible sellers, including current eBay Live sellers and those who are interested in joining the platform. The deadline to apply is June 25 at 4pm PT (6pm ET), and 10 sellers will be selected for the 2026 cohort.
What selected sellers receive
Each of the 10 selected grantees will receive:
A $10,000 grant to invest in business growth
One-on-one onboarding, management, and marketing support from the eBay Live team
A professional live selling equipment kit to improve production quality and streaming setup
Beyond funding, the program focuses on hands-on support to help sellers build an audience, improve engagement, and convert live viewers into customers.
Program focus
The initiative is part of eBay’s broader effort to support small businesses through its Up & Running Grants, which have been running since 2020. This year’s edition emphasizes live selling, where entrepreneurs can showcase products in real time, interact directly with buyers, and build stronger customer relationships.
Working in partnership with Hello Alice, the program aims to help sellers turn live commerce into a sustainable growth channel rather than just an experimental sales tool.
Eligibility highlights
To apply, businesses must meet the following requirements:
Be led by a primary executive such as a founder, CEO, or equivalent role
Be legally based in the United States, D.C., or Puerto Rico
Be at least 18 years old (age varies slightly by state)
Be an active eBay seller with a rating of “Above Standard” or “Top Rated” by December 1, 2025
Not have previously received funding from earlier eBay Up & Running grant rounds
Submit a video response as part of the application
This grant is positioned as both funding and acceleration support, combining capital with training and platform access to help sellers grow faster through live, interactive commerce